This past week, Facebook held its annual F8 developers conference. During the event, Facebook CEO Mark Zuckerberg and developer Bret Taylor introduced three new plugins, which may affect search engine optimization (SEO) campaigns.
The first type that was introduced was social plugin, which can be integrated into a website. These plugins include a â€˜Likeâ€™ button along with Activity and Recommendation feeds.
The â€˜Likeâ€™ button allows users to bookmark certain sites, which will be viewable by their friends to see. The Activity and Recommendation feeds will work in a similar way, and these two plugins will allow the userâ€™s friends to see how he/she interacted with a site.
Open Graph and Graph API, the remaining two plugins, are developerâ€™s tools. They allow businesses to easily integrate Facebook features into their websites.
Open Graph allows users to store personal data, which allows developers to polish their websites in response to the likes and dislikes of users.
Experts claim that the â€˜Likeâ€™ button can have effects on SEO. This plugin can be easily integrated to search algorithms.
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