7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers
Publish Article
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login
Login via
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Internet > Internet Marketing > 7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
Edit Article |
Posted: Oct 26, 2010 |Comments: 0
|
Share
Syndicate this Article
Copy to clipboard
7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
By: labarriere rotruck
About the Author
With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
(ArticlesBase SC #3546733)
Article Source: http://www.articlesbase.com/ – 7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
Traction Group recently completed a Facebook webinar to nearly 150 franchise owners and, in doing so, we uncovered a few common errors and misconceptions about setting up and managing a Facebook Page for small business. So we thought we’d clarify a few of these and give you our recommendations for Facebook Page best practices. This isn’t a complete list by any means but definitely covers some misunderstandings that business owners share in getting started in promoting their business on the popular social network.
1. USE A FACEBOOK PAGE NOT A PROFILE: First, please use a Facebook Page and not a Facebook Profile for your business. It is unbelievable how many credible businesses we see out there who are still using a profile for their business, which is a direct violation of Facebook’s Terms of Use. Also, be sure to use the correct category when setting up your page, such as “Local Business,” and subcategory of “Home Business” or “Professional Service.” You cannot change the category or subcategory once you set up your page. To set up your Page, simply log in to your personal profile account and search for “Create New Facebook Page.”
2. HOW TO PROPERLY NAME YOUR FACEBOOK PAGE: Be sure to correctly name your Facebook Page and to keep it succinct. It is next to impossible if not impossible to ever change it. We recommend keeping it as short as possible. If you are a franchise owner and you are setting up a Facebook page for your individual franchise territory, we recommend that you localize it. If you serve Richmond, Virginia, for example, then using “[Franchise Name] Richmond VA” would be appropriate. In addition, keeping it short will make it look better on Facebook Ads when you are advertising your business Page. Unfortunately, Facebook will not let you change the ad’s title when you’re promoting your Page with their ads, although you CAN change the Facebook ad title when you’re advertising something other than your Page. Just keep this in mind as your ad title may get cut off if the name of your page is too long.
3. FINDING YOUR FACEBOOK PAGE: It seems that new Facebook Page owners have a difficult time finding their Page after they create it. The easiest way to find your Page is to log in to your personal profile account, go to “Account” at the top right-hand corner, and then go to “Manage Pages.” Any “Pages You Manage” will show up there. Find the one you want and just click on “Go To Page.” While that’s our recommendation, you can also access your Page by typing your Page name into the search bar in the top right corner of the any Facebook page and selecting it from the drop-down that appears – just be sure to type it in exactly as you’ve set it up as it may not pop up otherwise.
4. FACEBOOK PAGE ADMIN RIGHTS: There seems to be confusion from small business owners about Facebook administrative rights for Business Pages. It’s rather simple now with the recent Facebook changes. If you create a Page, you are automatically the Admin. It used to be that you were the permanent Admin but that has now changed, which means that if someone set up the page and left your company’s employ, you can remove them as an admin (as long as they had/have given you Admin rights if you’re the business owner). As the Admin, you can click on “Edit Page” which appears at the top left-hand corner of your Page under the main Profile Picture (assuming you’ve added one). There’s a box on the right sidebar that will allow you to add or delete Admins. Please note that they must have a Facebook Profile account in order to have administrative rights to your Page.
5. FACEBOOK PAGE USER NAME: Another frequent question we receive is how do you set up a user name, otherwise called a vanity URL. When you create a business Page, Facebook assigns a very long URL which isn’t very conducive to branding your business, garnering SEO value, or promoting your Page. First, you’ll need to have a minimum of 25 Fans or people “liking” your page before Facebook will allow you to create a user name. Second, if you haven’t already created a user name for your personal Profile account, please do that first (so that you don’t inadvertently assign your business name to the URL of your personal profile account – ugh, we’ve had a client do that and it’s nearly impossible to undo). Third, before you create your Page’s user name, be sure you and your business partners or business team agree on what the name should be because it is permanent and you will not be allowed to change it. Once you’re ready, you can follow these instructions about creating a user name for your Facebook Page.
6. FACEBOOK PAGE USER ANALYTICS: So, you want Analytics on your Facebook Page? As an Admin, you have full access to the Facebook-provided analytics. First, you’ll receive a weekly email (to the email address you use for your personal profile account) that will include the weekly stats for number of Fans (or “likes”) that have been added or removed and how many visits were made to your Page. You will also be able to view the “Insights” on the left-hand sidebar of your Page – simply click on “See all” and it will take you to a full insights page to show you activity for the week including demographics of your Fan base and all the “likes” and “shares” for the week.
7. PROMOTE YOUR FACEBOOK PAGE: Promoting your Page is just as important as creating it and adding content in the form of photos, status updates, blog posts, links, etc. There are many ways to promote your page – too numerous to mention here — but some simple ideas are to make sure the link or a widget is added to your email signature, customer or prospect email newsletters (if you use Constant Contact for example), invoices, direct mail postcards or letters, TV ads, website and blog. For your website and blog, you can create a Facebook Badge and use that as a widget. Of course, you can also promote your business Page with Facebook Ads, which can be bought as pay-per-click or pay-per-impression.
We hope these best practices are beneficial to you as a franchise owner or small business owner.
Sally Witzky is owner, chief strategist and “tractioneer” of Traction Group LLC, a Richmond VA based social media and marketing agency. She helps s
Now Pay Close Attention –
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Buy Facebook Fans today and boost your businesses online presence overnight.
Retrieved from “http://www.articlesbase.com/internet-marketing-articles/7-best-practices-for-facebook-pages-for-franchise-or-small-business-owners-3546733.html”
(ArticlesBase SC #3546733)
labarriere rotruck -
About the Author:
With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
Rate this Article
1
2
3
4
5
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Source: http://www.articlesbase.com/internet-marketing-articles/7-best-practices-for-facebook-pages-for-franchise-or-small-business-owners-3546733.html
Article Tags:
owners, business, small, franchise, pages, facebook, practices, best
Related Videos
Related Articles
Latest Internet Marketing Articles
More from labarriere rotruck
Loaded: Sysomos Blogosphere Demographics, Google Docs and Facebook Privacy
Google Docs is available to anyone without a Google account, Facebook launches an official privacy page, and Sysomos breaks down the demographics of the blogosphere. (02:18)
Sony Brings Karaoke Mode to Walkman CNET Loaded 07/19/2010
The Sony Walkman has a new karaoke mode, Facebook gets a small update to events pages, and MySpace acquires Threadbox. (02:17)
$5,000 Next Generation iPhone
Flash is coming to Android, Seagate media player offers Watch Instantly with Netflix, and we have more details on the mystery of the apparent iPhone 4G prototype. (04:09)
How to Comment As You On Your Facebook Business Page
If you’ve ever wanted to post something to your Facebook business page but have it appear to come from you, this is how you can do it. (02:50)
How to Fan a Facebook Page from Your Fan Page
Have you ever wanted to fan a Facebook page from another page? Well, it’s pretty straight forward, but that didn’t stop us from making a video to show you how.
(01:28)
7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
Traction Group recently completed a Facebook webinar to nearly 150 franchise owners and, in doing so, we uncovered a few common errors and misconceptions about setting up and managing a Facebook Page for small business. So we thought we’d clarify a few of these and give you our recommendations for Facebook Page best practices. This isn’t a complete list by any means but definitely covers some misunderstandings that business owners share in get
By:
delillo titcombl
Internet>
Internet Marketingl
Oct 30, 2010
7 Best Practices For Facebook Pages For Franchise Or Small Business Owners
Traction Group recently completed a Facebook webinar to nearly 150 franchise owners and, in doing so, we uncovered a few common errors and misconceptions about setting up and managing a Facebook Page for small business. So we thought we’d clarify a few of these and give you our recommendations for Facebook Page best practices. This isn’t a complete list by any means but definitely covers some misunderstandings that business owners share in get
By:
beres bablel
Internet>
Internet Marketingl
Oct 24, 2010
Basic Operational Management Glossary part 4 from POME by Gautam Koppala
Basic Operational Management Glossary part 4 from POME by Gautam Koppala
By:
GAUTAM KOPPALAl
Business>
Corporatel
Sep 25, 2010
Mobile Marketing With Text Messaging
At Ez Texting we believe that everyone should be able to easily launch their own mobile marketing campaigns.
We’ve created this straight forward white paper to show you how to start an effective, inexpensive do-it-yourself mobile marketing campaign today!
By:
Joshl
Marketing>
Social Marketingl
May 20, 2009
lViews: 395
Is Your Small Business Website Socially Connected?
Facebook and Twitter are just two social sites that have taken on a whole new role when it comes to how the internet is used today. Because of this, customer behaviour has changed. No longer does the average internet user turn to the search engines as their main source of product research.
Today’s internet surfer is much more socially connected online. When they need to know something, they will ask the friends and followers in their F
By:
hirata tookerl
Internet>
Internet Marketingl
Nov 08, 2010
Social Media Tips – Networking Tactics for Creating More Online Buzz
I collaborate with my business coaching clients on best practices, using social media sites like Twitter and Facebook to promote articles of interest, blog posts and contests, as well as using Twitter to generate content ideas, copy, and buzz. They have been invaluable tools for connecting with the entrepreneurs I write about on a regular basis.
I have gotten some orders and interest in my website by posting things I do in my office on
By:
knepel mowreyl
Internet>
Internet Marketingl
Nov 08, 2010
Social Media and Private Money – Pt 1
You’ve probably been expecting something on this topic for some time now, so let’s lift up the kimono… Facebook has taken over the world. It won’t be long before Mark Zuckerberg runs for president and wins the election easily by solely using Facebook to campaign. Future generations of voters will only know who’s running for office based on Facebook fan pages and status updates from friends. People who never meet in person will be getting mar
By:
fulliton hoyosl
Internet>
Internet Marketingl
Nov 08, 2010
Social Media Networking Tools and Small Business – What Does it Mean to You and How to Get Started
We all witnessed the fiasco that was United Airlines vs. Dave Carroll – and we all saw just how social media can impact business. It really put the whole array of social networking tools squarely in the mainstream discussions of business owners and entrepreneurs.
In the months following that, a whole lot has been written from self-proclaimed business gurus to internationally known media critics. My take here is a basic, nuts and bolts,
By:
eriquez lamottl
Internet>
Internet Marketingl
Nov 08, 2010
Advertising Benefits From Social Media For Small Businesses
When Facebook and Twitter came into the scene no one thought they would be able to capture this much fame and popularity that now social media is considered an essential part of promotional mix. Marketers around the globe now realize the importance of utilizing social media to promote their product, company or build their brand too.
Facebook Fan page is the best tool one can use. They offer wide range of options for businesses to promo
By:
fulliton hoyosl
Internet>
Internet Marketingl
Nov 08, 2010
In Search of Social Media Intelligence
When it comes to the personal use of Social Media, you could classify me as “grizzled old school.” While I check LinkedIn and Facebook every now and then, I never text. And if I eat bad oysters that lead to indigestion, I guzzle antacid and wait for the inferno in my throat to subside. I do not post a comment on Facebook like “yo…my throat is on fire.”
In fact, Facebook scares me.
One time, I thought I had sent
By:
hoopii partenl
Internet>
Internet Marketingl
Nov 08, 2010
The Frugal Guide to Social Media Building Your Business
Unless you have been hiding under a rock then you have heard about Facebook being used as an avenue to build your Network Marketing business. While there may be a little controversy in some camps as to whether it is an avenue that builds as quickly as other more traditional methods the fact still stands. I like to utilize Facebook to make new friends and connections! Business building is just a nice result.
First, let me explain “fruga
By:
daer glistal
Internet>
Internet Marketingl
Nov 08, 2010
Major Benefits of Using Online Marketing Tools
You must have utilized some of the online Marketing tools and marveled how great it is to have done something with just a click of a button. Many thanks to the elevated technology that built these Online Marketing tools available. One should utilize some of the very popular Online Marketing tools in order to endure in Business and compete with the accomplished experts. Not only that, you as well gains some of the major profits by utilizing the
By:
yolando brunowl
Internet>
Internet Marketingl
Nov 08, 2010
Entrepreneurs and Businesses Use Facebook – Invite Friends As a Marketing Tool
It seems as if Facebook is everywhere and everyone has a profile to keep in touch with friends and family, both near and far. Facebook has become the world’s largest social network and is also a large marketing tool for many companies and business people. Besides the arbitrary account for a person’s pet, there are many thousands of stores who have signed up for Facebook accounts in order to keep their customers up-to-date with the happenings o
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 07, 2010
Facebook Business Academy Review
Facebook Business Academy is a new training course being launched by James T. Noble. This product is a modular training course that is designed to teach the user how to market on Facebook. This course is not the run of the mill garbage product that is mass produced and touted as a get rich scheme. James Noble has run a successful marketing business in the UK and has worked with major companies such as Virgin, Disney, Universal, and Yahoo. You
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 07, 2010
Gather Fans! (Of Your Online Business)
Many large companies have realized the value of Facebook’s many utilities for free or nearly free advertising. One of the ways that companies use this social media site is by inviting people to become a fan of their company; this gives the company access to the contact information of their fans and lets the word spread quickly around about promotions and products. Your online company can also take advantage of this feature of Facebook-you can
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 07, 2010
Optimize Your Facebook Page for SEO
When you are conducting your SEO campaign, you will need all the help that you can get. Social networking sites are powerful tools to improve your ranking in the net. Facebook is probably the most power social networking site to date. Here are some tips on how you can optimize your Facebook page for SEO.
1. Facebook’s search results include other people’s profiles and other pertinent Facebook pages, applications and groups. Thus, havin
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 06, 2010
How to Tell If Your Ex is Still in Love With You – These 7 Clues Will Make Everything Crystal Clear
If you want to pull your ex back, the very first thing you must do, before all other things, is to find out if he/she still wants you back. It is actually very easy to tell if your ex still likes you, or maybe even loves you, because he/she will give off signs and clues. Here are 7 major signs that your ex still likes you and wants you back…
1. Your ex gets you gifts still- These can be things he/she bought, or made; but whatever the
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 06, 2010
Complying With Hazardous Waste Guidance Regulations
Hazardous waste guidance is provided by the Department for Environment, Food and Rural Affairs (DEFRA) and the Environment Agency. The Health and Safety Executive also provides guidance on how to store substances that are hazardous in nature. Until 2005 hazardous waste was known in England and Wales as special waste.
In order to fully comply with industrial waste regulations it is necessary to register with the Environment Agency if yo
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 06, 2010
7 Reasons to Have a Custom Facebook Page For Your Service Or Product Business
1. It provides a “public” location for your business on a powerful trust building platform.
Facebook now accounts for 35% of all internet traffic. It is probably a good idea to have a presence on this platform, especially if your product or service is directed to the consumer. Building trust is the number one goal that you have with your prospects. The human filter that Facebook provides is a powerful trust building platform.
2
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 06, 2010
Twitter Marketing Tips – Unorthodox Strategies to Use Twitter For Your Online Business
If you don’t approach Twitter marketing the right way, you can tweet all day long and not get anywhere. In this article we shall be discussing a few effective Twitter marketing tips that will not only give you an inside look at this new form of promotion but will also help you apply it the right way.
First and foremost, when you start taking part in the Twitter community, you have to show the Twitter community that you’re a nice person
By:
labarriere rotruckl
Internet>
Internet Marketingl
Nov 06, 2010
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
labarriere rotruck has 213 articles online
Contact Author
Subscribe to RSS
Print article
Send to friend
Re-Publish article
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Judaism
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Internet
Affiliate Programs
Audio
Blogging
Domain Names
ECommerce
Email
Forums
Internet Marketing
Link Popularity
Newsletters
RSS
SEM
SEO
SMO
Spam
Video
Web Design
Web Hosting
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2010 Free Articles by ArticlesBase.com, All rights reserved.
With over 500 million users, Facebook is bay far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!
admin Facebook Best, Business, Facebook, Franchise, owners, pages, Practices, Small
