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Applications of Data Visualization

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Posted: Jun 03, 2009 |Comments: 0

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Applications of Data Visualization

By: Sudhi Ranjan Das

About the Author

FusionCharts Suite is a collection of Flash Charts, Gauges and Maps which can be easily & effectively used in any of the applications mentioned above and more.

(ArticlesBase SC #951888)

Article Source: http://www.articlesbase.com/ – Applications of Data Visualization

When was the last time you gave a presentation? In high school when you had to give a talk on the population-education-employment ratios of the various countries in the world and identify trends in it? Or yesterday afternoon in the boardroom when your bosses were sitting around a round table and you had to talk about the various expenditures in your department and then identify where you could cut down? Wherever it was, how did you present the data in your presentation? In plain vanilla tables with bold headers and lots of numbers right under it?

If even two of my grey cells are functioning right, my guess would be – no. You would have made extensive use of charts, gauges and maps, what are collectively called as data visualization components, to give a face to your numbers. New data visualization methods keep evolving at a very rapid pace to serve various needs but their essence is the same – to help understand complex data with ease. They help in identifying & differentiating specific areas of interest, in summarizing data & focusing on related parameters for overall analysis.

Apart from high-school and boardroom presentations, data visualization is used in a multitude of other places too. Where exactly – do you ask? Let us take a look at some of its major applications:

1. Reporting Applications – Reporting Applications are everywhere. They report anything from system performance to quarterly sales. Data visualization is as important to reporting solutions as the back-end server would be. Right from plotting System Throughput in a System Performance Report to the Sales v Revenue figures in a Sales Report, charts and graphs help condense heaps of data into easy digestible information.

2. Network Monitoring Applications – Whenever we are talking networks, we are talking about a massive number of log files, typically in the high thousands. Managing that high a number of log files is well….tough. But using data visualization, a network guy can get the overall picture at once & know what’s right and what’s not. Network monitoring applications help in discovering, communicating & strategizing logs and make extensive use of data visualization for it. Imagine when your Network Administrator sends nothing but a bunch of log files to the management – they will be left clueless until they see it in the form of charts.

3. Executive Dashboards & Business Monitoring – The bigger an organization grows, the more they need to monitor it. This is done by seeing a snapshot of the performance of the organization, and the various departments therein which is what a dashboard is all about. This helps in identifying the negative trends and weeding them out and also identifying where growth has been achieved. Creating BI dashboards like calculating Return on Investment (ROI) or displaying various Key Performance Indicators (KPIs) is pretty much indispensable to most of the medium and large-sized organizations.

4. Surveys & Polls – “2-way communication” is the buzzword of the web. And surveys and polls are at the heart of it. Data visualization is used extensively for presenting statistics of market research & analysis of survey data, as it helps in getting an insight into the same quickly and coming out with solid conclusions.

5. Interactive Maps – Visualization of data in the form of interactive maps is important in specific websites & applications which involve location-based decision-making. “Sales by Region” and “Airline Routes” maps are pretty commonplace nowadays. One of the best applications of integrating data with interactive maps is “Geo Targeted Advertising” or “Local Business Ads” on Google Maps .Google serves ads based upon latitude and longitude coordinates as specified by the advertiser.

6. Scientific Research – For scientific experiments, specialized graphs are needed to be used for analysis & interpretation of scientific data. It is mostly used in architectural, meteorological, medical, biological systems for visualization of three dimensional phenomena. In meteorological and medical systems, the graphs often need to be able to stream data continuously from a server, to keep them “up-to-second”.

7. PowerPoint Presentations – PowerPoint Presentations essentially need to look good, but not with data being presented in boring tables. That’s where 3D and other fancy data visualization comes in. Balancing aesthetics with functionality is a very critical part of using data visualizations in presentations.

8. Generic Uses – General charts like bar, pie & line are used by pretty much anyone and everyone. While teenagers might use to them to plot their weight loss chart, executives may use it to Annual Sales Chart for boardroom discussions.

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(ArticlesBase SC #951888)

Sudhi Ranjan Das -
About the Author:

FusionCharts Suite is a collection of Flash Charts, Gauges and Maps which can be easily & effectively used in any of the applications mentioned above and more.

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Article Tags:
flash, data, charts, graphs, data mining, data visualization, fusioncharts, data visualization tools, data visualization softwares, flash charts

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admin FusionCharts Applications, Data, Visualization

While surfing the web one come across various types of maps and charts – displayed on websites, but not all look attractive. It has been found, that surfers like websites which are graphic intensive, this is because – most people tend to seek entertainment on the web. Additionally, it is the way of presentation which makes a website popular.

Therefore, simply adding graphics does not help in boosting websites popularity. Realizing the importance of presentation, webmasters do pay a lot of attention to the layout and design of a website..However, when it comes to displaying charts – they tend to put up dull looking static charts, thereby making the web page or at least a section of it seem extremely monotonous. It must be noted, that compromising on the quality of data visualization may lead to loss of traffic. Things can be made more pleasant, simply by incorporating interactivity in charts, and this can be achieved by means of a charting software. Charting software can add a fun element to charts by reducing the dullness. The software can help users visualize data graphically – through charts and maps. Furthermore, charts and maps generated by means of a charting software – are highly customizable and can be made interactive. Data visualization in form of maps is especially appreciated by users as it makes data accessible in a very interesting manner. A great thing about data-driven maps is that they are sensitive to mouse gestures and therefore provide and interactive experience to users. Google maps are an excellent example – they are popular due to interactive features like zoom, drilldown etc. Interactive charts and maps have been known to be helpful in business planning. Here are some helpful business applications of real-time charts and maps:

1> Budget planning using maps for visualizing location-wise expenditure.

2> Using maps in executive dashboard for obtaining a geographical distribution of the company’s business activity.

3> Displaying maps on Company website to help clients find the location of its offices all over the world.

4> Using maps for global competitor analysis.

5> Presentation of global consumer survey.

6> Monitoring key functions such as; manufacturing and sales.

As the web is evolving many companies are coming up with powerful charting software to help you in building your own custom interactive maps for your business.

admin FusionCharts Charting, Creating, Interactive, Software, Using

Analyzing and predicting financial data is an integral part of stock trading. Many types of charts are used in stock market analysis in order to identify trends – this helps in buying and selling stocks.

Both beginners and seasoned financial planners need to read and interpret data from different types of stock charts, this requires some skill as it is not easy for a layman to understand stock charts..

By going through stock websites one can see that a lot of information is shown in charts, these are extremely helpful in making the right business decision. The first thing to understand is trends, the trend shows the direction of a stock – whether the stock prices are going up or down, Additionally, it helps to know the historic opening and closes prices of each stock – this data can be conveniently- presented on charts.

Though there are many types of stock trading charts, one must know the commonly used ones and their advantage in understanding stock data. The ‘line chart’ is the simplest – it shows a line connecting the dots – which represents the closing price of a stock. This chart is good for beginners but it does not show the price movement for each day. Line charts are mostly used to see stock price movement at a glimpse, but not for any trend research.

The Bar Chart shows little more complex data, it can help you visualize price fluctuations within a single business day. The highs and lows of a bar chart shows how much the stock price is fluctuating. A trend line on a bar chart shows the extent of the fluctuation. Additionally, the bars can be colored to show the rise and fall of stock prices. Another widely used chart is – the Candle Stick Chart, this resembles a candle with its wick protruding from each end. In this chart the opening and closing price of stock is determined by the length and position of the candle. It in the similar fashion as s a bar chart, but highlights the relationship between opening and closing prices. The actual advantage of candle stick chart over bar chart is that it is easier to interpret visually appealing in compared to a bar charts.

There are many different types of charts which are used for analyzing stock data. However, the candle stick chart is by far the best for visualizing stock market data.

admin FusionCharts chart, Stock, Trading, Types, Understanding, various

Flash, which was originally introduced as a tool for creating animated clips for web pages has gradually attained greater functionality. It is being used for game development, creating interactive presentations, data visualization and it has been a staple web design tool for a long time. These are, but a very few examples of numerous implications of Flash. Hence, it is proper to categorize it as a development platform.

The reason behind the phenomenal success of Flash is ActionScript, Flash’s very own programming language. With each successive release of Flash, ActionScript has become increasingly powerful and today ActionScript powers some very complex applications.

Implementation of Flash for data visualization may be regarded as one of the most ingenious implication of Flash technology. The advantage of Flash based data visualization tools such as Flash charts is that, they are capable of offering high impact graphical representation of data and enhanced client-side interactivity, in relatively small file size.

Today, Flash developers are posed with a challenge to come up with applications that can make full utilization of Flash’s ability to integrate with other technologies. Consequently there are very few Flash applications which utilize Flash’s potential to full extent. It must be noted that, some Flash based data visualization tools make optimal use of Flash’s properties, by imbibes all that Flash has to offer. Flash based charting tool not only harnesses the full power of ActionScript, they also makes full use of Flash’ s ability to integrate with other technologies.

Flash charting tools enable rendering of animated and interactive charts in web pages, the rendering is done by SWF files which accept data and configuration settings in custom XML format. Some Flash Charting solutions provide an extensive range of API’s which facilitates integration of the Flash SWF’s with server-side    programming technologies such as PHP, ASP, ASP.NET, ColdFusion etc. Implementation of Flash charts in conjunction with server-side technologies offers the benefit of rendering charts based on, dynamic data (data retrieved from database).

Since Flash charting tools allow intricate customization of charts aesthetics, they offer an immense scope to web designers, allowing them to come up with great designs. Flash charting has revolutionized the field of dashboard designing, and Flash charting tools such as FusionCharts are empowering web designers to set new benchmarks.

admin FusionCharts Charting, Data, flash, implementation, Insight, Into, Technology, Visualization

Interactive maps have become a significant part of web applications, providing users with real-time visual information about many places in the world. Many web pages use maps to display information about travel routes, tracking information or supply and distributor chains. The usage of maps on the company’s website helps clients find the location of its offices all over the world. Travel sites can’t go without maps if they want to show the potential customers all the attractions and places of interest of tourist destination.

Interactive maps give the possibility to interact with users by simply rolling the mouse over the map. The usual technology for inputting them into the website is Flash. It makes interactive maps highly customizable and user friendly.

Today there are plenty of map tools developed by different companies.

Origramy VividMap – (http://origramy.com/vividmap/).
It is a useful flash-based map view component working with XML-driven data. The component’s standard tools are Navigation, Layers, Distance metering tool, Objects list with a quick jump feature, but they can be customized and expanded. Javascript interface supports object click action handling. The VividMap can read maps in SWF, JPEG, GIF. Has free downloadable version.

AmMap (http://www.ammap.com/) is a tool for creating interactive Flash maps.
It allows customization of map details – sizes, colors, etc. – controlled with JavaScript. AmMap can be used to create presentations and e-learning tools using photos and images instead of maps. It uses latitude and longitude for saving point position.

AnyMap (http://www.anychart.com/products/anymap/)
It is an extension of AnyChart Flash Charts and it allows effective combining of maps and charts. The tool allows using custom markers, bubbles, lines and connectors on the maps as well as legend, labels and tooltips. It also can display 10 projections of any map.

FusionMaps (http://www.fusioncharts.com/maps/).
It helps you create animated, interactive maps in Flash for dynamic web applications. Using FusionMaps, you can display geographical data distributed by category, regions or entities. The tool can currently plot more than 530 maps, including all continents, major countries and all US states.

admin FusionCharts Best, Creating, flash, Maps, Tools

Flash, a multimedia platform which is a popular method of adding animations and interactivity to web-pages, was initially introduced for creating two dimensional graphics. But with the passage of time flash has evolved to create rich internet applications and rich media sites apart from its common uses like creating advertisements, video integrations, gaming.

Flash provides a new level of interactivity in creating simple Flash-based sites to some very popular online games. With Flash, one does not need to worry about cross-browser compatibility and also it is a lightweight option compared to other animation counterparts. Actionscript, the flash scripting language which was originally developed by Macromedia, but currently it is owned by Adobe contributes a lot for the success of flash technology. Flash Actionscript is extensively used for streaming Flash movies for web sites apart from it’s initial use of creating simple 2D vector animations.

Flash adds a lot of interactivity and creativity to a website design but often it is accused of having not being SEO-friendly, but if flash is properly used keeping some points in mind then it does not have any negative impact on search engines. Google always suggests to use flash as per needs, like limiting the use of flash to rich media content and using HTML for content and navigation. Whenever a flash intro page or “splash screen” is used it’s always best to place a regular HTML link on that front page to a non-Flash page for visitors to navigate easily. Simple tips like this can ensure your website to be search friendly with use of flash too. Moreover Google has partnered with Adobe to index text content in flash.

Noways with popularity of rich media video websites sites like YouTube, Vimeo, Metacafe, applications of it has increased many folds. Flash uses video compressions codec and therefore the size of the video files get reduced. Flash can be also implemented to deliver dynamic graphical representation of data using data visualization tools like flash charts. The main benefits of using flash charts tools is they are cross-browser and cross-platform compatible and also offers an wide range of API’s which helps in integration of SWF files with many server-side programming technologies like ASP, ASP.NET , PHP and ColdFusion.

FusionCharts is a flash charting solution which makes optimum use of flash technology to enable creation of Flash Charts for Web and Desktop Applications.

admin FusionCharts Enhance, Experience, flash, Interactivity, User