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November 9th, 2010
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Social Tech Categories
November 9th, 2010
Social Tech Categories
Social tech covers a broad range of tools and techniques that can be broken down into three categories.
Social Relevancy
Social Media
Social Networking
Social Relevancy :
Social Relevancy encompasses the online reputation of an individual, or organization which is already starting to make a difference in the world and will soon have a dramatic impact on a company’s ability to sell products and services. At an individual level, a professional’s social relevancy will have a great impact on getting the job, getting the meeting, or closing the sale. Organizations are just starting to use online reputation management to understand the good, bad, and the ugly of having the public comments on products and services open and accessible to the public at large.
Sites like socialmention.com, klout.com, or addictomatic.com gives you an idea how close we are to easily being able to check credentials online.
Every organization needs to have a plan in place to manage its social relevancy and the social relevancy of its employees.
Social Media :
Social media is the use of media as a device for sharing ideas, concepts, messages, or simply entertainment.
Media for our purposes will be videos, documents, photos, and slide presentations.
Sites like youtube.com, scribd.com, flickr.com, slideshare.com facilitate using these forms of media in order to communicate one to one, or one to many.
Every enterprise needs to understand how to utilize these sites in order to be the primary provider of information in the fields of specialization.
Social Networking :
Social networking is all about how you connect with people within ecommunities, or point to point such as facebook, Twitter, blogs, myspace, ning, linkedin , plaxo, etc.
Social networking increases the number of people you can maintain in your network, eases communicating on a larger scale, and allows for more frequent contact, all using tools that are free.
Since business is all about connections, social networking is going to change how we sell, how we do customer service, and how we build strong customer relationships in general.
To build a powerful social tech strategy in your organization, you need to be in command of techniques and technologies in each of these three categories.
Social Tech Categories in Action
In order to understand what these three categories really are, let’s examine some of the concepts that have already demonstrated a powerful impact on organizations.
1) Social Relevancy
Online reputation management :
Reputations in the past were pretty easily controlled, and were nearly impossible to verify in any detail. Welcome to a brave new world because that has all changed.
From now on, we will have an ability to check online to see what a person has done, how they think, what others think of them, and to learn about many personal aspects of their lives that would have been considered completely private in generations past.
Online rating systems :
As an offshoot of online reputation, we now have the ability to rate what we think of everything from news items to teachers. With the power of scalability, we now can view what hundreds or thousands of past customers, patients or clients think of an organization of provider. It will be a very different world when we all can rate service providers and nothing but good will come out of this in the long run.
2) Social Media
User Generated Content :
Never before in history could any individual create a video, presentation, document or photograph and have a way to publish it to the world instantly, and for free.
People now have the power to create any type of media they choose and share it with their friends, or the world in general over the Web.
Citizen Journalism:
Blogging, micro-blogging, and RSS feeds are just some of the tools that allows any person to become a news source to the entire Internet – for free.Never before in human history could a human being witness an event, or have an editorial thought and had the ability to instantly share this with the rest of humanity.
Real time news:
Not only can any citizen with Web access now create and deliver news, but they also can do it in real time. In the case of television,what we have now learned is that there is a lag time between the news event, and when their reporters get there.
Services like Twitter now allow any witness to news to deliver text and pictures within seconds of the event.
Web-based rivers of information:
Today, we can create raging rivers of information that include just about every thought leader on any subject, and we can get this information in real time. Social Tech gives us the tools to construct powerful collections of information that gets pushed to us on any device we choose, and we also have filtering tools in order to help us aggregate and weed out just the important nuggets each day.
3) Social Networking
eCommunities :
People for the first time have an instant ability to find others that have shared interests. Not only can you identify others that have formed a group that is like-minded, you can use services like Ning to instantly setup a group for any specific area of interest. Our new social tech tools can facilitate people communicating and sharing from any corner of the world
Microblogging:
Services like Twitter and Facebook have given people the ability to connect to streams of information provided friends and strangers. Each of these streams of information is a unique voice and collection of information that is delivered in real time.
Location based information:
For the first time in history, we have the ability to interact with our environment without driving around aimlessly .
Businesses can also identify where we are and send us information when we are in the neighborhood. We can use our smartphone to identify what we are looking at and bring in information that relates to our location (Augmented Reality or AR). With AR we can completely change how we relate to our current location
Crowdsourcing :
We have an explosion of sites like dellideastorm.com, mturk.com, innocentive.com, crowdspring.com, and logotournament.com as examples of how work can be completed in the future.
Business people are now waking up to the fact that you can get work done over the Internet – often by anonymous sources – for a low amount of money, quickly, and with great quality.
If you really want to build a powerful social tech strategy in your organization, you are going to need to be in command of techniques and technologies in each of these three categories.
Organizations must learn how to holistically implement social tools across all areas.
Enterprise Social Technology book helps organizations harness the power of Social Media, Social Networking and Social Relevance.
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Where Should I Blog?
November 8th, 2010
Where Should I Blog?
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Home Page > Internet > Blogging > Where Should I Blog?
Where Should I Blog?
Posted: Mar 26, 2010 |Comments: 0
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Where Should I Blog?
By: Marie Coles
About the Author
Marie Coles is a professional writer and expert blogger.
(ArticlesBase SC #2053148)
Article Source: http://www.articlesbase.com/ – Where Should I Blog?
The internet has become the main platform for providing factual and personal information. One of the ways to get information out there on the net is through blogging. People use blogging for a host of activities, including making money, keeping in contact with friends, employment opportunities and internet business promotion. Whatever their reason, blogging has become one of the central ways of communicating over the internet.
A web log allows you to post items, almost like a diary. These will have a title, subject matter and will be dated. Comments are allowed too, enabling you and others to discuss the subject.
Many bloggers use a blogging platform. A blogging platform is the software used to publish your posts. Different blogging platforms have different software packages, just like we have different music playing software (windows media player and I-tunes). On the net, there are probably hundreds of web logs, giving you a vast variety of choice.
Blogging platforms can be free or require a subscription, can be hosted online and may require you to host the blog on your own server. There are a lot of free web logs out there, but they may not cater entirely to your needs. It’s about finding a web log that fits in with what you’re trying to do, whether that be publicising a business, your art or simply just keeping in contact with others.
Apparently quite a lot of bloggers use custom created web logs. This is a favourite because you can create the software to your exact specification; however, it will cost you. Favourite free blogs include the famous Wordpress and blogger, which individuals and businesses both use on a regular basis. Other popular blogs, mainly among individuals who just want to communicate, include MSN spaces and the social network, My Space. My space combines entertainment, blogging and socialising in one software package, which is ideal for those who wish to combine the social aspect with entertainment. Alternatively, MSN combines serious and fun discussions, with news, entertainment and blogging. So whatever internet based activities your interested in, there’s a community out there for you.
The blogging community is vast. It includes a vast variety of people, from professional businesses to internet loving teenagers. It’s a great community to be part of, whether you want your products and services, or even your opinion to get noticed.
Interested in blogs? Have a look at the blog www.websiteblogging.co.uk
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Marie Coles is a professional writer and expert blogger.
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Rules Of Social Media Optimization
November 7th, 2010
Rules Of Social Media Optimization
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Home Page > Marketing > Marketing Tips > Rules Of Social Media Optimization
Rules Of Social Media Optimization
Posted: Jul 30, 2010 |Comments: 0
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Rules Of Social Media Optimization
By: Blogging Social
About the Author
FoundUB4 is a small, yet focused social media agency Barrie is a Social Media Specialist with experience in social media optimisation Extremely technical and passionate about search marketing in its entirety.
(ArticlesBase SC #2930857)
Article Source: http://www.articlesbase.com/ – Rules Of Social Media Optimization
SMM = Social Media Marketing
Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.
SMO = Social Media Optimization
Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.
Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5
1. Increase your linkability
Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.
2. Make tagging and bookmarking easy
The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button make sure that there is a suggestion box to help your visitor list a relevant tag and notes.
3. Reward inbound links
As I mentioned before one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.
4. Help your content travel
Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.
5. Encourage the mashup
To mash up is to use two websites content and mash them together. For example, Youtube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy you have added a video to your site that has a Youtube logo on the video as well as a link back to you tube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.
Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7
6. Be a User Resource, even if it doesn’t help you.
One thing all visitors appreciate is honesty. With social media optimization you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic on one location.
7. Reward helpful and valuable users
Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what their doing, if it benefits you, your site, or your service you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create reward systems, advertise for them or promote their efforts on your homepage.
Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11
8. Participate
With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.
9. Know how to target your audience
Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.
10. Create content
Content is considered to be any form on information that benefits a visitor. Content can be a white paper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter there is always a form of content that they will share with others. Find out what it is and give it to them. This will in turn have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.
11. Be real
Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched depending on the type of content you provided).
Loren Baker developed Social Media Optimization Rules 12 and 13
12. Don’t forget your roots, be humble
It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack. (this ties into #7 a little)
13. Don’t be afraid to try new things, stay fresh.
Any one on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.
Lee Odden developed Social Media Optimization Rules 14, 15 and 16
14. Develop a Social Media Optimization strategy
Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.
15. Choose your SMO tactics wisely.
Of all the content available on the web only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose (which could be any of the following: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc).
16. Make Social Media Optimization – SMO part of your process and best practices.
We all know that there are specific Search engine optimization tactics that every website should include. Just as you include keywords in your title tags and keywords in your H1 tag, you should find ways to include social media optimization aspects into the building of your website. This can be small details like including social bookmark tags on your site or encouraging incoming links with the “recently Linked” list I covered in #3.
17. Don’t be afraid to let go of a message or idea and let others own it.
Finally, when you create a movement, spark and idea, or develop a new topic don’t be afraid to let others run with it. Collaboration is key. Others can improve upon your original idea and give you credit for the start. Be sure to give credit where it’s due.
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The Callenges of In House Social Media
In Chapter 11 of 13, social media agency co-founder Mike Germano highlights the challenges traditional businesses, specifically advertising agencies and public relations agencies face in building in-house social media groups. (01:27)
How to Lead the Digital Pack with New Social Media Tools
Mark, the beauty and fashion brand for young women has taken direct sales into the digital world with social media tools for your generation. (01:52)
How to Turn Your Friends Into Fans and Evangelists – Social Media Tips
In this short educational video, Li Evans of SearchMarketingGurus.com and KeyRelevance offers up three social media tips for online marketing about how to turn your friends or contacts into fans and evangelists. From giving up a little control to asking your audience for help, its a great way to engage and include your audience to feel like they are part of something. That “feeling part of something” is at the heart of turning those friends into your greatest fans.
(02:58)
Why the Healthcare Industry Is Slow to Adopt Social Media
One major U.S. industry significantly lags behind when it comes to social media. It is an industry that is still trying to figure out how to use e-mail and it relies on fax machines to send documents. (How many faxes do you send these days?) This industry is health care.
Andrew Holtz, Senior News Editor for MDiTV, talks with Dr. Ronald Marcum, chief information security officer at Oregon Health and Science University, and Dr. Joanna Dolgoff, a pediatrician and child obesity specialist. (03:27)
My first impression of Mobile Monopoly was the thought of how cool would it be if I could advertise on mobile phones. Plus when I did my research I found that “World Wide” there were over 5 billion mobile phones and only a little over 1 billion personal computers. I thought, WOW, that is a big difference! Just think of the potential.
By:
Cameronl
Marketing>
Marketing Tipsl
Nov 07, 2010
Optimizing for LSI – Understanding the Importance of Latent Semantic Indexing
Did you ever wonder about the latest Google antics? LSI is one of the most recent techniques used by the search engines to rank web pages. It is crucial to understand how this can affect your own websites.
By:
Steve Eastl
Marketing>
Marketing Tipsl
Nov 07, 2010
Marketing Help, Getting Website Traffic
This article consists of FREE Ways to Generate Traffic. It covers several key ways of generating a massive amount of traffic over and over without having to dish out massive amounts of cash. These are things you can do on your own with minimal effort.
By:
Spencer Boisvenuel
Marketing>
Marketing Tipsl
Nov 06, 2010
5 Ways to Increase Website Traffic with Your Tight Budget
Driving traffic to your website is a prerequisite of a successful online business. Generating traffic does not actually require huge amount of investment.
Your site can still have overwhelming traffic even if you have tight budget.
By:
Trevor McHaffiel
Marketing>
Marketing Tipsl
Nov 06, 2010
PLR Articles: Tips on How too Use PLR Articles to Drive Web Traffic
There is a growing popularity of Private Label Rights (PLR) articles in the cyberspace today. These are written by ghostwriters and are sold to people who would like to use them in their online businesses. You can make use of PLR articles in variety of ways to drive traffic to your website.
By:
Trevor McHaffiel
Marketing>
Marketing Tipsl
Nov 06, 2010
Using RSS Feeds To Maximize Your Article Marketing Efforts
Article marketing is an incredibly popular and effective way to promote your website or blog. Rss feeds are a much misunderstood but underrated way of generating backlinks. This article looks at how to maximize your existing content with rss feeds.
By:
Terry Gorryl
Marketing>
Marketing Tipsl
Nov 06, 2010
A Definitive Guide to Selecting the Best Link Cloaker
Cloaking your affiliate links will protect your affiliate pays and save you time and trouble in the long run.
By:
Jose Climentl
Marketing>
Marketing Tipsl
Nov 06, 2010
You know that there are millions of people out there that need the services and products that your gym supplies. The problem is not finding customers, but effectively reaching them. Fitness Marketing Group is a company that offers full scale marketing and management plans to help you get your Gym Marketing campaigns into shape. Instead of relying on the old ways of doing things, when you work with this group, you are getting the power of a team on your side
By:
Elle Woodl
Marketing>
Marketing Tipsl
Nov 06, 2010
The Barbados Wedding Holiday To Remember
What do to consider in picking a vacation? Normally I’d personally take a look at who I would like to go with to be able to help me to decide on what type of holiday I was after, did I want a friends vacation a romantic vacation a family holiday there’s countless alternatives, but I think on this occasion I’ve set myself to look at romantic Barbados holidays to bring back the memories regarding our honeymoon.
By:
Blogging Sociall
Travel>
Destinationsl
Oct 27, 2010
Ghouls and Goblins of Parking at the airport
I had been genuinely looking forward to going it’s been a few years I was able to find some exceptional discounts for groups, I had been told about Cyprus and just how they celebrate Halloween parties and even though there was not too many places that truly celebrated this
By:
Blogging Sociall
Travel>
Destinationsl
Oct 26, 2010
With Christmas upon us, it’s time to decide what to do to celebrate the holidays season. I’ve been checking out dubai holidays and the celebrations they have.
By:
Blogging Sociall
Travel>
Destinationsl
Oct 25, 2010
The benefits Of Colon Cleansing
Exactly why do we need to cleanse our own colon? Do you know the strengths of doing so?
By:
Blogging Sociall
Health>
Wellnessl
Oct 13, 2010
For anybody who believe that you have not heard of social media before or aren’t totally sure what it looks like, chances are you have seen it and are most likely utilizing it without realizing it!
By:
Blogging Sociall
Marketing>
International Marketingl
Oct 01, 2010
Turtle Beach Hotel Vs Almond Beach Club and Spa Review
What do you think about when booking a wedding especially one that you can combine with a honeymoon. I’m looking at hotels on a Barbados Holiday. I have narrowed my choices down to two them being the Almond Beach and Spa Club; I like the idea of relaxing in the spas and the Turtle Beach Hotel.
By:
Blogging Sociall
Dubai Sightseeing And Tour At It’s Greatest
Dubai has to be the one location on the planet to visit if you desire the luxury of five star hotels, minus the 5 star package price attached to it.
By:
Blogging Sociall
Travel>
Exotic Locationsl
Sep 17, 2010
How To Meet Miss Universe 2010 In Las Vegas
How would you feel about taking Las Vegas holidays where they are holding Miss Universe 2010 on the 23rd August, Stunning women from all around the world meeting to show off their beautiful Bodies and talents all in an achievement to earn the Title of “Miss Universe 2010″.
By:
Blogging Sociall
Travel>
Destinationsl
Aug 26, 2010
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