I’m starting a job as a Business Development Manager for an ERP Software company – what books should I read?
October 17th, 2010
Sales- and Business Development-related books, of course. Small company with two small international branches.
These are my recommended sales/marketing books for software companies: http://www.software-marketing-advisor.com/software-marketing-books.html
They’re not all specific to selling software. Many are general sales books that I think are the most valuable (were to me) for selling and marketing enterprise software.
Good luck!
Joanna