Is search engine optimization a form of direct marketing?

July 28th, 2011

Or is it something else?

admin Search Engine Optimization , , , , ,

  1. l STAR l
    July 28th, 2011 at 18:27 | #1

    No, very indirect actually. Its a guessing game and you have to play your cards right.

  2. Roger Willson
    July 28th, 2011 at 18:51 | #2

    Nop, it is sort of affiliate marketing in some sense

  3. Andrew Symonds
    July 28th, 2011 at 19:34 | #3

    If you know basics then it is a direct marketing otherwise it is a nightmare.

  4. HaltG
    July 28th, 2011 at 19:36 | #4

    SEO is done to have natural search results for a specific search phrase to return a specific website. SEO services target a search phrase (like “dog training”) and try to rank a specific website (like “doggyschool.com” I totally made that up.).

    It is done in two parts: on-page and off-page. On-page is the act of configuring the site itself to be optimized. That is, the site is built in such a way so that search engines, like Google, Yahoo and Bing, can best understand what the site is about, that it is related to the target search phrase, and that it is a good-quality site.

    Off-page is the act of “convincing the internet” that the target site is highly correlated to the target search phrase. This is done primarily by “link-building”, ie: having lots of high-quality, related sites linking to the target site. The search engines see links from one site to another as a sort of “vote” in favor of the linked site. Lots of votes, done in the correct way, results in better rankings in the search engines.

    It is not Direct Marketing. Direct Marketing is when you target a specific customer with a specific offer (such as physical mail that arrives in your mailbox with a credit card offer for which you have pre-qualified).

  5. Kimmie
    July 28th, 2011 at 19:40 | #5

    Hi there! So I have my own internet marketing company and I know some things about search engine optimization. If you would like to contact me directly I can answer your questions free of charge. It is not a form of direct marketing – I can explain the difference – go to my website and go to my contact page to email me. http://www.internetmarketingmadesimple.org. Thanks and have a happy holiday if I don’t hear from you! Good luck!

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