Is search engine optimization a form of direct marketing?
Or is it something else?
You see a lot of realtors buying AdSense ads… but who else is using Search Engine Marketing (SEM)? Clearly there’s a lot of trollers, using link pages to grab clicks, but aside from them, what other business segments are using SEM?
- Automobile dealers?
- Big Consumer Products companies?
- Who?
Are the the same or not?
i have an interview tomorrow and need a crash course on SEM. what is it, what is it used for? what are some tools associted with it? any information is well appreciated.
I want to know more about making my website on top in any seach engine sites! i.e. Google, askjeeves, MSN live, Yahoo, etc.. Also, is there any reasonable short course to study? Thanks in advance to your answers!