Is search engine optimization a form of direct marketing?
Or is it something else?
Are the the same or not?
I have an existing website with a combination of html and php pages. I want to optimize some of these pages for search engines. Will the same techniques (keywords, descriptions, etc) that work on html pages work on php pages?
My business has 4 separate websites. If I linked all of these sites together would I get better SEO results? If I linked every page on every site to every page on the other sites, would this help also? Any tips would be appreciated! Thanks!
I want to know more about making my website on top in any seach engine sites! i.e. Google, askjeeves, MSN live, Yahoo, etc.. Also, is there any reasonable short course to study? Thanks in advance to your answers!